HEY, I’M NARDIA WITH AN ‘R’ NORMAN …

The R is an important distinction; it’s the same as stating that I am 5 ft 3 and 1/4 inches tall – the 1/4 makes all the difference.

I am a business and mental skills coach for women in fitness who want to strengthen their business.

MY MISSION

At the core of my work is a central question “how can we make the fitness industry better and help more people?”

The answer?  A nation of empowered Female Fitness Leaders (*cue Beyonces ‘Who Run The World – Girls).

My vision is to call those women forward.   To help women in fitness run successful, impactful and thriving businesses. 

THE WINDING ROAD

With almost 20 years in the personal training industry , I have literally mentored, educated and trained thousands of personal trainers.

I’ve worked in big globo gyms as well as small boutique ones.  I have been an employed PT, a subcontracted PT an outdoor PT and everything in between.  I’ve been around the block.

So I know a thing or two about what it takes to have longevity and success in the game.

The Personal Training product is my jam; I live, eat and breathe all things to do with PT.  I have spent years, and hundreds of thousands of dollars honing my craft.

And you know what? I still LOVE it.

But here’s the thing – I talk to fitness professionals every day, and what I am hearing and seeing of late is concerning me.

Female personal trainers are leaving the industry prematurely because they aren’t making money, are overworked and underpaid.  Struggling to juggle life demands and confidence.

We already have a shortage of badass female trainers, so to see them leaving in droves saddens (and maddens) me.

This is why I do what I do. This is why I teach female PT’s how to back themselves and strengthen their business so they can do what they love.

Women coaches transform worlds.

IT HASN’T BEEN ALL RAINBOWS AND UNICORNS

I started my first PT business at the age of 22 whilst I was finishing my degree (yes I started before Facebook even existed – I’m not sure if any of my early workouts count?).

I was supposed to go snowboarding for the Summer holidays in Canada but I instead I made the decision to stay put and start work at the gym. I borrowed $2,000 from my Mum and completed my PT Induction course.

It was a week long course designed to cover all major aspects of running a PT business – WTF. There were words and concepts that I had NO idea about, but in true Nardia-fashion I dove in head first.

It was trial by fire.

I made rookie errors in all area’s of my business; from attracting and converting clients to tracking income, from writing programs to delivering them. I made mistake after mistake after mistake.

I caught up with my first ever client recently and he told me that he loved me because I was a ‘bossy bitch’ and super cheap. When I asked him how cheap I was he said that I only charged him $30 an hour! CRINGE!! (The bossy bitch part still rings true)

However I was young, full of ambition and had a burning desire to learn.

That set the course for the following 18 year journey.

In that time I have built more successful PT businesses, both my own and those I have mentored.  Have managed one of the biggest PT teams in Australia and been training Maestro, (subject matter expert) for the Australian Institute of Fitness (for Cert III and IV).  I have written education workshops for Fitness First and educated  trainers for PTA (Personal Training Academy).

In 2014 I was awarded the Australian Fitness Network “Personal Trainer of The Year award.  In 2017 I was a featured speaker at the Women Of Influence lunch and was later named an Australian Institute of Fitness Legend (‘Legend’ sounds soo badass right?).

I am the creator of Australasia’s first Female Health & Performance Coach Certification for PT’s.

I now travel the world delivering workshops and lectures at leading Fitness Conferences whilst running my online coaching programs, and Mastermind to fitness professionals.

I share this with you not to impress you but to impress upon you how many amazing opportunities and possibilities exist for you.

Like I said, there have been ups and downs. There have been many, many moments where I have doubted myself and my abilities. Questioned whether I was ‘good enough’ to be trainer because I didn’t feel like I ‘looked the part’, spent thousands of dollars on systems, courses and business products, failed spectacularly, burnt myself out and been a hot mess.

It is because of these experiences, the good, bad and frustrating that I am armed with a unique perspective on how to THRIVE in the Fitness Industry

A RISING TIDE RAISES ALL SHIPS

Between 2012 – 2014 I floundered.

I had lost my PT mojo.

I couldn’t scale my face to face business and I had the desire to play a much bigger game. I wanted to impact more people.

So I took a leap of faith and shifted my attention to the online space.

In what would turn out to be a series of pivotal moments, I was introduced to a whole new community of badass Fitness Entrepreneurs who have inspired, motivated and helped me ever since.

In the same way that they gave me a leg up and have helped shaped the latest evolution of me, I want to do the same for you.

The fitness industry can only be improved if we help ALL women RISE.

Collaboration over competition, support over bitching, sharing over hiding and last but not least, together over alone.

It’s time for you to rise and be part of a unique group of Fitness Business Owners – come join us, we’ve got your back.